B-Hive Advertising Competition Winner

C2C Trains Summer Advertising Campaign, asks the networks usual customer to find their ‘Summer Smile’ and share this through social platforms using a hashtag. As an incentive for prizes through C2C it is a campaign which has user generated content at its heart, and connects C2C trains to a wider audience, encouraging people to use the network for leisure travel as well. I presented my final outcomes to creative directors in Birmingham agencies and was awarded placements.

Felicity Hall

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Creative field

Graphic Communication