Chocolate Packaging - Choctails

A self initiated brief to redesign the packaging for a family run cocktail flavoured chocolate company. The current packaging heavily uses monochrome and is styled at an older audience. I wanted to aim it at a younger audience such as millienals whilst keeping it sophisticated and elegant for the luxury brand. I was influenced by crystal patterns to create the essence of a cocktail and added drawings made with melted chocolate to keep it relevant to the chocolate product. I redesigned 3 chocolate bar wrappers and a chocolate box which contains a 'choctail' menu and an illustrated history of the company.

Rebecca Hall

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