Winning Entry: YCN Student Awards, Cornetto Brief

Get more people sharing Cornetto’s through
a ‘Snap, scoop & share’ activation.

The original meaning behind the motto was to snap off the chocolate tip of the Cornetto and share it with someone but I am dead against sharing food so I went down a different route. I designed The Cornetto Kingdom. The aim of the event was to get people involved in an obstacle course race to determine the winners of the crown. The snap, scoop and share activation was apparent in different elements of the race. The event led to user generated content online and on social media.