B1 Craft Beer
Inspired by Birmingham's postcode - B1. Each bottle has its own unique postcode, that is associated with the main attractions within the city. For example, B1 2ND is the Library of Birmingham. The bottles then develop on in order of location, ranging from B1 to B3, with the flavours of the beer inspired by the area. The location highlighted on the map which becomes the packaging of the beer bottle.