Craft Beer Branding & Packaging
The brief is to create a brand with an engaging story and present us with a strong brand image and pack that feels independent and authentic and reflects the brewery's location(Birmingham) and use of quality ingredients(citrus and malt). Also, reflects Birmingham's balance of modern tastes and gritty heritage. Using new shape of bottle to show the modern tastes and vintage illustration to show the gritty heritage of Birmingham.
People mostly drink beer with friends to celebrate something, such as holidays, etc. That is why the packaging should be collective but also individual.