BHX - Epoch Beer Brand Brief
The Brief; launch a craft beer that reflects Birmingham.
BHX is the code for Birmingham Airport, which was previously known as Elmdon Airport in Elmdon. Elmdon and the Airport are located just outside of the City Centre. This beer would be a souvenir and a tribute beer of the architectural elements, from some of the city's landmarks. The landmarks are The Library, The Cube, and The Bullring.