INSIGHT -‘Other fast food chains cook their burgers on flattop grills (effectively frying the meat) but Burger King burgers are cooked over an open flame grill, searing in great flavour.’

#bkblackout - This year Burger King proves that Flame Grilled burgers are best. On August 23rd (known as ‘national burger day’). They will turn off the power in five of their top UK restaurants and stage a mass BLACKOUT, demonstrating that no power, only flame is needed when producing its classic ‘Whopper’. The campaign will include a complete store re-fit, limited edition packaging, social media and website takeover and even ‘Whopper’ scented candles as giveaways.Encouraging sceptical 18-24 year olds that FIRE IS BETTER

Rosie Clarke

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Graphic Communication