Escape Plan is a campaign created around the idea of wanting to escape to the other part of you that, lets be real, probably has not gone out much these days. Be it kids, money, time, your mom, your dog, or your recent subscription to Netflix. C2C aims to be your getaway ride, and it will simply help you escape. Therefore the idea of #escapeplan can be easily targeted to anyone. Without having to narrow it down to specific people.